Outdoor Adventure Marketing in Florida
If you own a business in Florida, you are aware of the huge potential for continuous revenue generation the tourist industry represents in the Sunshine State. Tourism is inarguably the most important stream of revenue for Florida businesses, with a whopping $40 billion dollars in income flowing into the state every year due to this booming industry. The tourism industry brings with it a multitude of benefits for business owners, one of these being an ever-rotating crowd of potential clients. Being a world-renowned tourist destination, Florida business owners, in general, hold the upper hand over business owners in other states when it comes to generating new customers due to the state’s constant influx of tourists and snowbirds. Where businesses in other states must constantly worry about staying fresh and generating new and exciting products or activities, Florida business owners can relax knowing that even the oldest venue will feel fresh and modish to an out-of-state or out-of-country client. This is especially true for Florida business owners who operate outdoor adventure venues. There is a kind of timeless beauty that our state possesses, from its golden beaches and rolling ocean waves to its quiet and unspoiled nature reserves, that has attracted people from all walks of life for generations.
With a pristine tropical climate, various different types of natural habitats and landscapes, some of the most beautiful beaches in the world, and a huge collection of locales that host outdoor sporting events and activities, it’s no wonder that Florida is a haven for nature lovers and adventure seekers alike. Outdoor adventure marketing aims to help your business stand out from the crowd in a sea of competitors by implementing an array of professional and proven marketing techniques. Tips for Marketing Your Outdoor Adventure Venue
The outdoor adventure marketing space can be an extremely competitive one, especially in a location like Florida where the market is seemingly saturated with a myriad of different outdoor activities for people to take part in. This is why it is so important for your business to employ powerful and effective marketing techniques in order to make your business the one that catches the eye of your potential customers in a sea of adventure venues. When you own and operate an outdoor adventure venue, your main goal should be to pique the interest of potential customers with the attributes of your business that make it unique or superior when compared to similar venues in your area.
PlayHard Florida employs outdoor adventure marketing strategies that aim to immerse your potential customers in a unique and exciting experience from their own homes before they even reach your venue. The idea is to display your venue in a way that brings your venue to life and makes your location stick in people’s minds. We want your location to be excitedly talked about and looked forward to by your potential clients before they ever step foot on your property.
Outdoor Florida Videography
The main outdoor adventure marketing strategy that our team at PlayHard Florida employs is videography. From fast-paced sporting events to scenic nature tours, there is no better way to showcase your Florida venue than with an expertly-shot and edited marketing video. Our adventure videography productions are one of the most excellent ways to bring your business or venue to life for your potential customers. No outdoor adventure marketing campaign is complete without a high-quality promotional video.
The immersive and attention-holding qualities of a well-made video are the pillars of an effective outdoor adventure marketing technique. Video marketing ensures that your potential customers are captivated by and enthusiastic about your business. People who are seeking out outdoor activities generally appreciate a concrete and tangible idea of what they are signing up for before they embark on their adventure. Video is the best type of media to showcase more physical or manual activities. Our team of experts will meet you at your location to film your venue or event with state-of-the-art equipment. We will then edit the film that we shoot at your location into a high-quality video production that you can then add to your social media accounts and/or website.
How To Ensure Outdoor Marketing Success
Even with an expert quality outdoor adventure marketing video, there is still work to be done to make certain that your business is attracting the maximum amount of potential customers. There are a couple of extremely important marketing strategies to keep in mind when running any business.
The first thing to focus on when running a modern, outdoor adventure business is that you must have some kind of social media presence. You should at the very least have some social media accounts active for your business, such as Facebook, Twitter, and Instagram. Make sure that you not only have these social media accounts activated for your business, but that you are also posting on these accounts on a regular basis. Not every post has to be extremely detailed, but it should be professional and well organized.
If you do not have a website for your business already, then you should seriously consider having one professionally made. A website is a home base for your business on the internet landscape. Think of it as your digital storefront. It is an integral way for you to connect with and interact with your potential clientele. Without a website for your business, potential customers will have a harder time finding your business when searching online, your business will come across as less professional, poorly funded, or behind the times, and you will have a harder time implementing current digital marketing techniques.
Marketing upkeep is an extremely important task that many business owners let fall by the wayside. The best way to make sure that your business stays on the radar of your potential customers is to consistently produce high-quality outdoor adventure marketing media for your business. This can be in the form of blog posts, ad campaigns, social media posts, photos of your venue, and of course additional marketing videos. The more information that you put out there, the more of a chance that someone searching for your services will come across your business. Keep in mind that any media posts or ad campaigns that you conduct must be high quality, professional, and politically correct, as everything that you put on the internet is a representation of your business itself.
If you are a Florida business owner who could benefit from a professional-quality outdoor adventure marketing video, then check out the experiential videography services that PlayHard Florida has to offer, and let’s start a conversation about your project!