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Water is the life and blood of Florida. Our team knows this better than anyone else, as we represent the state’s outdoor recreation industry.

You’re hearing it from us first:

  • We think legalizing recreational marijuana would create an ideal tax base for the purpose of funding water quality improvement projects. We’ve coined the movement Green For Blue.
#GreenForBlue

Tourism currently pumps $189,000,000,000 (billion) into the Florida economy. Legalizing recreational marijuana will be a boon to tourism. Last year 126 million tourists came to our shores – adding recreational cannabis to the draw will increase the number of visitors even more! Not only will this increase existing tourist-based tax revenue, but present an opportunity to fund water quality improvement projects across the state. The new tax revenue distribution could offset impacts from an increase in visitors to Florida.

Rainy days and hurricanes can impact tourism – but those are temporary. What has a greater and longer lasting impact are red tides, algae outbreaks, beach closures, springs quality, and overall water health.

Resources Related To Legalization Of Recreational Marijuana 

Resources Related To Economic Effects From Legalization

This opportunity has the chance to revolutionize our tourism industry AND create a deep, much needed, funding source for water quality improvements across the state. No one will call us foolish for valuing our water resources too much – but that’s what they’ll call us if we don’t!

No one will call us foolish for valuing our water resources too much – but that’s what they’ll call us if we don’t!

The Play Hard Florida team is so committed to finding ways to preserve and protect our waters that we sell T-shirts to support nonprofits that work to protect them. We’ve also launched a logo for the Green For Blue movement – let us know if you’d proudly wear it and we’ll add them to our store!

This blog is the second of a three-part Water Logic series. The first in the series details why the official nickname of Florida should be changed to the “Water State” – read why. Our third article will detail how to distribute the new tax revenue for water protection. For its success, the majority of the revenue will need to be directed to water quality as that is the driving force for our economy, tourism, property values, and quality of life.

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All photos captured by the PHF team. Cover Photo © CJ Oliverio / Photos 1, 3, & 4 © John Starrett / Photo 2 & 5 © Tessa Skiles. All rights reserved.

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